FIFA World Cup 2014

Brazil the home of football
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The Works were commissioned by FIFA to roll out the Official Look for the 2014 Brazil World Cup. One of our most prestigious and intensive projects to date, the work took three and a half years to complete.

The full implementation started with both the official slogan and emblem launch videos, progressing through to partner and sponsor integration, stakeholder branding, official licensed product catalogues, merchandising, packaging, official typeface, ticket design, brand books, fan zone festivals, host city branding, team bus liveries & stadium dressing.

Widely recognised as one of the most visually engaging World Cups of all time, the Works are proud to have played an integral part in the tournament's success.