NEWS.

Just a select few recent events and sneak previews of current projects –
updated as often as we can manage it. Watch this space.

FIFA U-20 World Cup New Zealand 2015

New tournament brand identity for 7 city competition held this May and June.

New Zealand hosts the upcoming FIFA U-20 World Cup. The 52 matches will showcase the talents of future World Cup stars. Lionel Messi, Ronaldinho and Adriano all played at previous U-20’s finals.

The Works continues it’s proud association as a brand partner for FIFA, designing the Official Emblem, event look, mascot and a comprehensive range of associated design assets.

More details about the tournament can be found here.


QFA – Qatar Cup 2015

The Qatar Football Association has commissioned the Works to brand their flagship domestic competition, the Qatar Cup.

Played between the top 4 Qatar Stars League teams, this is one of Qatar’s major sporting events. The project involves a full design roll out including press conference materials, stadium and city dressing, and a social media digital toolkit. The new look will feature the striking Qatar Cup trophy at the heart of the designs.


FIFA Women’s World Cup Canada 2015

A complete event brand identity.

As Canada looks forward to the upcoming FIFA Women’s World Cup, we take a look back at the great work our creative team have done to help FIFA and Canada deliver and host the footballing event of the year.

The project involved a total brand identity approach, including all designs for the new emblem, event look, typeface, mascot, official poster, animations and much more.
We continue to work with FIFA and are proud of the work we have produced collectively.

Read more about the Women’s World Cup countdown in Canada here.


Holly Rose Webber – ‘Sparkle & Fade’ video

The Works edit a new video for UK based singer, Holly Rose Webber.

The Works’ motion department have edited and graded the first live performance and title track from Holly’s debut album ‘Sparkle & Fade’. The track comes from the show which was recorded at the legendary Blues Bar in Harrogate. To see the full video and other tracks from the album, visit:
www.hollyrosewebber.com


PREMIER 12 Official Emblem Reveal Animation

The official emblem for ‘Premier12™’ has just been unveiled at a launch event in Tokyo.

As part of the project to design the brand identity and official look for the tournament, the Works also produced an emblem reveal animation to launch the brand in Tokyo.

“The Premier12™ emblem encapsulates the dynamic energy that embraces the new competition, whilst celebrating the fabric of the game and its rich heritage. The 12 stars form a seal on the ball; representing the 12 elite teams that will earn their place in the WBSC’s new flagship tournament. The official emblem animation embodies these values; exploring the make-up of a traditional ball, with each component adding a new layer of the game’s progression, but retaining its vital history at its core.”


EPCR Champions Cup TV Ad

Following a successful inaugural season kick-off of EPCR’s new flagship tournament, we were asked to produce a TV spot to promote the new competition and the Final at Twickenham in May.

Iconic players were projected onto CGI renders of the new trophy, which the Works co-designed with master silversmiths Thomas Lyte. The 20” spot is currently broadcast in the UK and Ireland and across various digital platforms.


The PSA World Tour

The world governing body for the professional squash circuit, the Professional Squash Association, has commissioned the Works to develop a new look for the international PSA World Tour.

With over 750 registered players and over 200 worldwide events every year, the PSA World Tour showcases the game of squash at its highest level in some of the world’s most unique and stunning locations. The new look will reflect that the PSA now administers both the men’s and women’s professional game.


The World Baseball Softball Confederation

The World Baseball Softball Confederation (WBSC) have commissioned the Works to design the official look of their new Premier 12 tournament.
 
The Premier 12 platform, which uses the top 12 in the WBSC rankings for qualification, will be the sport’s Grand Prix event, distributing US$ multi-millions in prize money.

“The WBSC is thrilled to partner with industry leaders like the Works to develop a universally appealing and exciting look that not only captures but enhances what the Premier 12 brand represents, and collectively elevates the profile of the WBSC,” said Masaru Yokoo, WBSC Baseball Marketing Director.


Football Business Awards 2014

The Works are proud to continue our creative partnership and sponsorship of The Football Business Awards. 

This year we sponsored the Best Club Marketing Campaign. Design Director Dave Gledhill announced and presented the award to Notts County FC for their BENCH program. Many congratulations to them.


Supporting Stand Up To Cancer

As part of the Cancer Research/Channel4 ‘Stand Up To Cancer’ campaign, the Works are proud to have supported the ‘March On Cancer’ live events that took part across the UK last week.

The events saw approx 15,000 people marching in 15 cities and the Works were responsible for creating most of, and managing all of the onscreen content that went out on giant LED screens at each location. We wish Cancer Research and Channel 4 every success with the live Stand Up To Cancer show on friday.


The Works sponsor key session at ‘Leaders’

UEFA General Secretary Gianni Infantino’s keynote interview at the Sport Business Summit was sponsored by the Works. The session was attended by the world’s sports media and included insights into new competition formats, financial fair play, doping and integrity in football.


The Works at ‘Leaders’

The Works are currently exhibiting at Leaders Sport Business Summit in London.

We are proud to be the Event Experience partner for Leaders and celebrating our 25th year with our stand at Leaders Sports Summit at Chelsea FC in London. Almost everyone who is anyone in Sport is here.

Read more here.



Often described as 'the best kept secret in the North',
the Works has been delivering measurable results to
our clients through creative excellence since 1989.

The Works Ltd, Cedan House
102 Kirkstall Road, Leeds
LS3 1JA. United Kingdom

Pça Oswaldo Cruz, 124 CJ 24 - CEP 04004 070
Paraíso - São Paulo SP - Brazil
CEP: 55 (11) 32630684